waste diverted from landfills since April, 2017

pounds of solid waste

pounds of chemical waste

At Theory, we are passionate about doing our part to keep the planet beautiful. In April of 2017, we partnered with Green Circle Salons, an organization dedicated to reducing the environmental impact of the salon industry. Through this partnership, we are able to recycle or repurpose 85-95% of our salon’s waste that would otherwise be thrown in the trash. We are able to recycle hair trimmings, foils, aerosol cans, excess color, and other salon waste. These items are sent to a processing facility via carbon-neutral shipping to be responsibly recycled/repurposed.
Hair trimmings, when encased in plastic bags in a landfill, give off toxic methane gas. Green Circle works with several organizations to find beneficial use for excess hair. Hair trimmings collected through Green Circle have been used to clean up oil spills and used as an additive in concrete to help settle infrastructure. Most recently, Green Circle worked with a team at Virginia Tech to extract the keratin from hair and turn it in to sustainable plastic! Green Circle is also able to recycle all of our metals that are not recycled by traditional recycling facilities. Aerosolized cans, aluminum foils, and metal color tubes are all processed and made into new raw materials. Green Circle is also able to recycle our salon’s chemical waste. Hair color, which would otherwise be rinsed down the drain, is now diverted from our water supply and sent to a facility that extracts the usable water, then uses the remaining chemical waste to generate steam energy
We are thrilled to be a part of this sustainability movement, but this would not be possible without the support of our clients and our community. In order to fund this program, we maintain a $2.00 “eco-fee” on all salon service visits. This does not apply to visits for retail items only.
If you would like to learn more about this program, feel free to reach out to your stylist or any member of our team. You can also visit the Green Circle website by clicking HERE.